Do it the hard way

and why efficiency should be the last thing you care about:

Running an online coffee business by myself means everything falls on my shoulders.

If something needs to be done, or if something goes wrong, I can only point at myself.

Sure, a lot of tasks could be outsourced, but here’s why they shouldn’t be:

If I outsourced order fulfillment I would have missed the customer that lives down the street from one of my favorite coffee shops. I wouldn’t have the opportunity to gift him a free coffee and create a diehard fan.

If I outsourced subscription onboarding, the personal touch of a welcome video from the founder (me) wouldn’t exist.

If I outsourced packaging design I would have missed the opportunity to tie our RUN edition coffee to Kenyan beans in honor of the late marathon world record holder, Kelvin Kiptum.

In a quest for efficiency you miss the small opportunities that make all the difference in long term success.

Do it the hard way, you’ll build a much stronger community as a result.